The idea for Campus Israel began several years ago during Fleur’s work in international diplomacy, when she observed that leaders in the Gulf states proudly spoke of sending their children to universities in Europe and the United States yet rarely considered Israeli universities, despite their global reputation for academic excellence, innovation, Nobel laureates, and technology entrepreneurship.

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That question of why not Israel remained with her until October 7, 2023, a moment that marked a profound shift for Israel and the Jewish people worldwide. What had once been a spark of an idea became a calling: to strengthen Israel’s future by positioning its universities as launchpads for global education, leadership, and long-term connection.

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Prior to founding Campus Israel, Fleur served as Deputy Mayor of Jerusalem, where she oversaw foreign relations, international affairs, economic development, and tourism, working closely with diplomats, world leaders, and global Jewish communities. In 2020, following the historic Abraham Accords Peace Treaty between Israel, the United Arab Emirates, and Bahrain, she was a founding member of the UAE–Israel Business Council. That same year, after leading a delegation to the Gulf states to deepen regional cooperation, she launched the GulfIsrael Women’s Forum, a pioneering network of women leaders operating under the Business Council’s umbrella.

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Fleur continues to be a leading voice in international diplomacy, Jewish leadership, and Israel advocacy, focused on building bridges through education, economic cooperation, and global engagement.